Although based in Taiwan, HTC has not found success in mainland China. Currently, HTC smartphone still ranked No. 9 in the country.
HTC wants to change his performance. As reported by the Wall Street Journal, the company will expand operations in China until 2015. HTC Chief of China, Ray Yam, said that HTC will improve its image by adding 2700 to 3,500 stores by the end of this year. They also plan to expand the engineering team by recruiting local employees.
Ray Yam wants HTC to be high-end brands that can move the device at the same price as the iPhone and the Samsung Galaxy series. Samsung has a 25% market share and 6,000 stores, while ZTE and Huawei continue to rise and will be a strong competitor.
origin source The Verge, Wall Street Journal via teknoup
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