RIM Turning Into Business Markets, Consumer Markets Leave

IOS and Android dominance in the smart phone market had been continuously eroded the market share of the BlackBerry. It seems to make the RIM gave up and decided to get out of the consumer market competition. Canadian vendor is planning to switch to pasa business, in areas where there was RIM's biggest market to date.

This was officially communicated directly by the new CEO of RIM, Thorsten Heins, where he said that the RIM BlackBerry will not be successful if it did the same with others. He felt their companies should change their focus towards the enterprise business and take advantage of those already leading position in the segment. BlackBerry itself has long been recognized as a priority to the security, email and messaging features are good, and the presence of keyboard fiisk which for some users still felt to be easier to use than the touch screen.

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